Privacy Policy

Last updated: June 2026

This privacy policy sets out how Rim Tours uses and protects any information that you give Rim Tours when you use this website. Rim Tours is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Rim Tours may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

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What We Collect

We may collect the following information:

• Name and contact information, including email address and phone number
• Demographic information such as location, preferences, and interests
• Information relevant to guest comfort and safety while on our tours (fitness level, experience, dietary needs, emergency contacts)
• Booking and payment information processed through Arctic Reservations, our third-party reservation system
• Technical data collected automatically when you visit our website, including IP address, browser type, pages visited, and referring URLs

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How We Use Your Information

We require this information to understand your needs and provide you with a better service. Specifically, we use your information for the following reasons:

• Processing and managing your tour reservations
• Internal record keeping and tour operations
• Improving our products and services
• Communicating with you about your booking, upcoming tours, or changes to our schedule
• Sending you promotional emails about new tours, special offers, or other information you may find interesting — only where you have given us permission to do so
• Analyzing website usage to improve our site and tailor it to customer needs

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Cookies and Tracking Technologies

A cookie is a small file placed on your device that helps us analyze web traffic and remember your preferences. We use cookies and similar tracking technologies on this website.

Types of Cookies We Use

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. Note that disabling cookies may affect the functionality of some parts of this website.

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Third-Party Services

We work with trusted third-party services to operate our business. Each has its own privacy practices:

Arctic Reservations

Tour bookings are processed through Arctic Reservations, our reservation management system. When you book a tour, your personal and payment information is handled by Arctic Reservations under their own privacy policy. We share only the information necessary to complete your reservation and operate your tour safely.

Google Analytics

We use Google Analytics to analyze website traffic. Google may process data on servers in the United States and other countries. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Meta (Facebook / Instagram)

We use Meta's advertising pixel to measure ad performance and reach customers on Facebook and Instagram. Meta may use data collected through the pixel for its own purposes in accordance with its data policy.

Other Links

Our website may contain links to other websites of interest. Once you leave our site, we do not have any control over that other website. We cannot be responsible for the protection and privacy of any information you provide while visiting such sites. Please review the privacy statement of any external website you visit.

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Security

We are committed to ensuring that your information is secure. We have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online. All data transmitted between your browser and our website is encrypted using HTTPS.

Payment information is never stored on our servers — it is handled directly by our payment processors and reservation systems.

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Your Rights

Depending on where you live, you may have rights regarding your personal data.

Rights Under GDPR (EU / UK Residents)

• Right of access: You can request a copy of the personal data we hold about you.
• Right to rectification: You can ask us to correct any inaccurate or incomplete information.
• Right to erasure: You can ask us to delete your personal data where there is no legitimate reason for us to continue processing it.
• Right to object: You can object to our processing of your data for direct marketing purposes at any time.
• Right to restrict processing: You can ask us to suspend processing of your personal data in certain circumstances.
• Right to data portability: You can request a copy of your data in a structured, machine-readable format.

Rights Under CCPA (California Residents)

• Right to know: You can request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to delete: You can request that we delete personal information we have collected from you.
• Right to opt out of sale: We do not sell your personal information to third parties.
• Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights.

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Controlling Your Personal Information

You may choose to restrict the collection or use of your personal information:

• When filling in a form on our website, look for any opt-in or opt-out options related to marketing communications.
• If you have previously agreed to us using your personal information for direct marketing, you may change your mind at any time by contacting us at info@rimtours.com.
• You may unsubscribe from any marketing emails using the unsubscribe link included in each email.

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so.

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Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. Tour booking records are typically retained for up to seven years for accounting and legal compliance purposes. Website analytics data is retained according to Google's and Meta's standard retention policies.

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Contact Us

If you have any questions about this privacy policy, wish to exercise your rights, or believe that any information we are holding about you is incorrect or incomplete, please contact us:

We will respond to requests within 30 days. For EU residents, you also have the right to lodge a complaint with your local data protection authority.