Design Direction — Round 2

4 options. All sans-serif. All desert + sage. All sampled from the logo.

Reid's direction: Sans-serif fonts. Desert theme colors with sage. Sample and expand on the logo's three bands (rust, sage, burgundy).

Small Groups. Big Country. No Compromises.

Expert guides. Gourmet backcountry meals. All-inclusive adventures since 1985.

1. Sandstone & Sage

Warm · Natural · Grounded
RIM TOURS Mountain Bike Adventures
Rust #C2714A
Sage #7FA878
Burgundy #6B3944
Sage Light #D4E0D1
Sand #F7F3EE
Charcoal #3B342F
Border #E2D9CF
Background #FDFCFA
Display — Raleway
White Rim Trail 4-Day
Body — DM Sans
Ride 100 miles through the heart of Canyonlands on the most iconic multi-day mountain bike route in the world.

Dead Horse Point

Stunning canyon rim singletrack with panoramic views 2,000 feet above the Colorado River. Intermediate riders welcome.

Intermediate

Since 1985

Rim Tours was the first mountain bike guide service in Moab. Four decades later, we're still leading the way.

★★★★★
Our guide Mike was an utter professional, working dawn til dusk preparing us stunning meals with recipes he's perfected over his 30 years of guiding. Absolute pleasure being one of his clients.
— Tom T., Boulder to Lake Powell 4-Day
Raleway has a geometric, adventurous feel. DM Sans is warm and readable. Sage tagline under "RIM TOURS" ties to the logo's green band. Desert warmth runs through every neutral — no cool grays anywhere.

Ride Further. Remember Forever.

Mountain bike tours in the desert southwest.

2. Canyon Modern

Bold · Clean · Contemporary
RIM TOURS Mountain Bike Adventures
Rust #B8633D
Sage #6E9471
Burgundy #5A303A
Sage Light #CDD9CA
Sand #F5F0EA
Charcoal #2E2823
Border #DED5C9
Background #FEFDFB
Display — Outfit
White Rim Trail 4-Day
Body — Inter
Ride 100 miles through the heart of Canyonlands on the most iconic multi-day mountain bike route in the world.

Dead Horse Point

Stunning canyon rim singletrack with panoramic views 2,000 feet above the Colorado River. Intermediate riders welcome.

Intermediate

Since 1985

Rim Tours was the first mountain bike guide service in Moab. Four decades later, we're still leading the way.

★★★★★
Our guide Mike was an utter professional, working dawn til dusk preparing us stunning meals with recipes he's perfected over his 30 years of guiding. Absolute pleasure being one of his clients.
— Tom T., Boulder to Lake Powell 4-Day
Outfit is a sharp, modern geometric sans-serif — feels like a premium outdoor brand. Inter is bulletproof for body text. Deeper terracotta and more muted sage create a sophisticated look. The darker hero text with rust CTAs feels contemporary.

The Maze Doesn't Have a Trail Map. That's the Point.

Utah's most remote backcountry. 5 days. Zero crowds.

3. Desert Dusk

Cinematic · Rich · Immersive
RIM TOURS Mountain Bike Adventures
Rust #C67645
Sage #8BAA8A
Burgundy #6B3944
Sage Light #D8E5D6
Sand #F0EAE1
Charcoal #33291F
Border #DDD2C5
Background #F9F5F0
Display — Barlow
White Rim Trail 4-Day
Body — Barlow
Ride 100 miles through the heart of Canyonlands on the most iconic multi-day mountain bike route in the world.

Dead Horse Point

Stunning canyon rim singletrack with panoramic views 2,000 feet above the Colorado River. Intermediate riders welcome.

Intermediate

Since 1985

Rim Tours was the first mountain bike guide service in Moab. Four decades later, we're still leading the way.

★★★★★
Our guide Mike was an utter professional, working dawn til dusk preparing us stunning meals with recipes he's perfected over his 30 years of guiding. Absolute pleasure being one of his clients.
— Tom T., Boulder to Lake Powell 4-Day
Barlow is a slightly condensed grotesque — readable but with movement. Single font family (different weights) creates a unified, confident system. Richer neutrals push further into canyon territory. Sage pops more against the warm creams.

Your Next Adventure Starts in Moab.

Day tours. Multi-day expeditions. eBike adventures. Guided by the best since 1985.

4. Mesa Fresh

Bright · Energetic · Approachable
RIM TOURS Mountain Bike Adventures
Rust #D07B4F
Sage #7BA87C
Burgundy #7A4450
Sage Light #D6E4D3
Sand #F8F2EB
Charcoal #3A332D
Border #E8DDD0
Background #FFFCF8
Display — Plus Jakarta Sans
White Rim Trail 4-Day
Body — Plus Jakarta Sans
Ride 100 miles through the heart of Canyonlands on the most iconic multi-day mountain bike route in the world.

Dead Horse Point

Stunning canyon rim singletrack with panoramic views 2,000 feet above the Colorado River. Intermediate riders welcome.

Intermediate

Since 1985

Rim Tours was the first mountain bike guide service in Moab. Four decades later, we're still leading the way.

★★★★★
Our guide Mike was an utter professional, working dawn til dusk preparing us stunning meals with recipes he's perfected over his 30 years of guiding. Absolute pleasure being one of his clients.
— Tom T., Boulder to Lake Powell 4-Day
Plus Jakarta Sans is geometric, friendly, and works beautifully at all sizes — popular with modern outdoor brands. Lighter, brighter palette lets photography breathe. The most approachable and energetic option. Sage and rust are equal partners.

Pick a number (1-4) or mix elements you like from different options.

Rim Tours Design System — March 2026